Our Team – Softyno

Our Team

Meet the Softyno Team

Built for E-commerce. Driven by Ownership.

At Softyno, we’re more than just a team — we’re a collective of creators, strategists, developers, and operators who treat every client’s brand like our own.

From TikTok Shop specialists to Shopify developers, from sourcing experts to creative designers — every member plays a key role in scaling the brands we serve.

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Adeel Yousaf

CEO Softyno

Adeel Yousaf is the visionary behind Softyno — a results-driven e-commerce enablement company helping brands scale across TikTok Shop, eBay, and Shopify. With a deep passion for digital commerce and automation, Adeel brings together strategy, technology, and team culture to deliver real growth for international clients.

Reeba Khalid

Graphic designer

Reeba Khalid is a Graphic Designer at Softyno, specializing in creating visually compelling designs for digital and social media platforms. With a strong sense of aesthetics and attention to detail, she crafts engaging visuals that strengthen brand identity and improve audience engagement. Her creativity and design expertise help deliver impactful content that supports marketing and e-commerce goals.

Adil Ismail

COO Softyno

Adil Ismail is the Chief Operating Officer (COO) at Softyno, responsible for overseeing day-to-day operations and ensuring seamless execution of company strategies. With strong expertise in operational management and process optimization, he plays a key role in improving efficiency, scaling workflows, and aligning teams with business goals. His leadership helps drive productivity, consistency, and sustainable growth across all departments.

Mursal Hussain

Shops manager

Mursal Hussain is an experienced TikTok and Ebay Shop Manager at Softyno, specializing in store management, product listing optimization, and performance-driven growth strategies. With a keen eye for market trends and customer engagement, he helps brands increase visibility, improve conversions, and achieve their sales goals on TikTok Shop. His proactive approach and dedication to excellence contribute to delivering outstanding results for clients.

Sidra Tul Muntaha

TTS Manager

Sidra Tul Muntaha is a dedicated TikTok Shop Manager at Softyno, focused on managing store operations, optimizing product listings, and enhancing overall shop performance. With expertise in TikTok Shop management and e-commerce growth strategies, she helps brands strengthen their online presence and achieve sustainable sales growth. Her commitment to efficiency and customer satisfaction ensures exceptional results for clients across diverse markets.

Zoya Furqan

TTS Manager

Zoya Furqan is a skilled TikTok Shop Manager at Softyno, specializing in store management, product optimization, and sales growth strategies. With a strong understanding of the TikTok Shop ecosystem, she helps brands maximize their visibility, improve performance, and increase conversions. Her attention to detail and data-driven approach ensure smooth operations and consistent results for clients looking to scale their e-commerce businesses.

Maryam Abubakar

Team Manager

Maryam Abubakar is the Team Manager at Softyno, responsible for overseeing daily operations, coordinating teams, and ensuring smooth project execution. With strong leadership and organizational skills, she plays a key role in maintaining productivity, fostering collaboration, and delivering high-quality results for clients. Her dedication to efficient workflow management and team development helps drive Softyno’s continued success and growth.

Faisal Chauhan

Developer

Faisal Chauhan is a skilled and detail-oriented web developer at Softyno, specializing in high-performance e-commerce websites across platforms like Shopify, WooCommerce, and custom WordPress builds. With a strong eye for design and conversion-focused UX, Faisal ensures that every store we launch is fast, functional, and ready to scale.